Studio Gurr is an award-winning graphic design and branding studio based in West Palm Beach, Florida. We specialize in wholistic brand experiences that span across logo systems, packaging, printed collateral, signage, wayfinding, digital, & web design.

When branding is done right, employees buy into the vision, customer loyalty increases, and scalability becomes possible. At our branding agency in West Palm Beach, every project starts with brand strategy. We outline who your customer is, why your product or service is relevant, and how your company compares to others in the market. From there we move into brand building, which begins with positioning & personality. We craft your company's character—how you look, how you sound, and how you make your customers feel. These choices are based upon the project goals, your ideal customer profile, and available gaps in the market where we can position your brand identity for success.

From annual reports to catalogs, we have the experience to conceptualize and execute major publication design projects. Our organizational skills and ability to manage content within larger teams has made us the perfect solution for complex editorial design and layout design work. We look for opportunities to systematize design elements throughout the entirety of the piece to ensure continuity. We always prioritize typography legibility and readability when selecting fonts, sizing type, and choosing paragraph length to ensure the experience is comfortable for the reader. When appropriate, we deviate from the expected to create visual interest and keep readers engaged.

When it comes to boxes, bottles, cans, and bags, we have ample experience working with a wide range of substrates and printing processes. We conceptualize and produce bespoke packaging designs that truly stand out and feel special to the touch. We work closely with our vendors to create custom dielines and mockups honing in the concept until it is refined, tested, and ready for production. For more complex packaging systems with multiple SKUs, we have the proficiency to strategically systematize design components. We do this by creating packaging guidelines for color, typography, layout, and sizing to ensure that there is consistency across the entire family of products.

The tactile qualities of print collateral are becoming more and more desirable and meaningful in a world that is becoming increasingly digitized. We harness the qualities of touch through bespoke print design materials and finishing processes. By leveraging paper texture, custom folds, and unique die-cuts, we create unforgettable experiences in compact forms. Depending on the project, we may select specific foils, varnishes, and inks in combination with textured or embossed substrates. We have the ability to conceptualize and produce completely custom collateral design pieces for any need or occasion.

Reaching people with the right brand message at the appropriate time requires understanding and sensitivity. Whether it’s through social media, email marketing, or advertising campaigns—we develop our digital marketing campaigns to be both relevant and welcome. We reinforce positive emotions through thoughtful media interactions and purposeful communication. In a culture short on time, we are in the business of making the most of each second with an emphasis on wellbeing and authenticity. From strategy, to copywriting, to creative—we can execute far-reaching campaigns with artistry and genuineness.

In order for creativity to have impact and produce results, there must be defined metrics of success. We have the expertise brand strategy and audience targeting to connect with specific audiences, recognize available demographics with clear customer profiles, and produce creative that resonates with culture. Meaningful brands are built upon a foundation of deep understanding—the knowledge of who they are, who their customer is, and the value shared between them. Our expansive knowledge of visual communication principles, combined with our business acumen and empathy for people, allows us to leverage design as a strategic asset for marketing, creative direction, and global commerce with results that are good for everyone.

The written word is a powerful tool that has moved people to action for millennia. Listening ears are now hard to come by and they must be earned with respect, sensitivity, and trust. We believe that less is more—every interaction should be considerate and valuable to the person being spoken to. Value can only be measured by its genuine usefulness and importance to the individual or culture and therefore requires understanding. Our ability to communicate in a concise and memorable way has allowed us to develop purposeful brand messaging, verbal identity, brand names, taglines, and unique value propositions through thoughtful brand copywriting.

Public spaces represent great opportunities to surround people with your brand values through intentional environmental design. Whether these values are concretely declared or abstractly represented, every decision speaks out about who you are and why people should care. Designing in three dimensions allows for the unique opportunity to interact and engage with your customer. From material to color, height to depth, transparency to reflection—there are limitless possibilities of expression. Our expertise spans across experiential branding, signage design, wayfinding design, and branded environments.